Alexandru Vlad, the vice-president of Fildas-Catena, received the trophy for his continuous dedication to support parents and newborn care, awarded to the Adora brand, at the Forbes Brands for Kids 2024 Gala, organized by Forbes Romania magazine and Forbes Kids Romania!
Adora is the newest brand dedicated to new mothers, newborn, and toddler care, developed by Fildas-Catena, at the initiative of the Group’s vice-president, Alexandru Vlad.
The Vice President of Fildas-Catena, Alexandru Vlad, received the award for continuous dedication to supporting parents and caring for newborns, granted to the Adora brand, at the Forbes Brands for Kids 2024 Gala, organized by Forbes Romania and Forbes Kids Romania!
“Thank you so much for this award! Adora is something I’ve been dreaming of for a long time, a high-quality range, but at a very affordable price. This was our mission, and I believe we have accomplished it with this range, a range that will expand and grow. The feedback is already incredibly good, we have customers who come back more and more often, we have really achieved our goal”, said Alexandru Vlad.
The Adora products are created through a careful process of material selection and rigorous quality control, respecting the highest safety standards. The attention to detail and dedication to excellence, fundamental principles of the Adora brand, are found in every product. Whether feeding and breastfeeding accessories or devices designed to simplify care, the products are all designed to support the essential stages of a baby’s growth and development, giving parents the peace of mind they need to fully enjoy precious moments with their little ones.
At the Forbes Brands For Kids Gala, now in its 10th edition, the most important brands of the year 2024 were awarded, those brands for children in which parents in Romania have the greatest trust, according to a large-scale market research conducted for Forbes Kids.